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Gertrud Birk

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I was introduced to CrossFit in Butchers Lab, Copenhagen in 2011 and immediately fell in love, so I began competing in 2012. ( Now I live in Stockholm, Sweden and work-out at CrossFit Solid. My mission is to visit a CrossFit box every time I am on a holiday 😉 I have made CrossFit friendships around the world. My interest for CrossFit went from being an interest in the sport, to also being an interest for the business. I turned my current study in International Business at Copenhagen Business School into a research of CrossFit in my final thesis. The purpose of the thesis is to create a market strategy for CrossFit, Inc. that makes it more attractive to be an affiliate and prevent the increased number of non-affiliates on the markets outside the USA.

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