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Crossfit Nordic – Sweden

Rickard Walén, Jenny Jacobsen and Númi Snaer Katrinarson, the box-owners of Crossfit Nordic, are giving us a little insight into what happens at their BOX! Enjoy another episode of our Europewide BOX interviews.


Short Facts

Name: CrossFit Nordic
Address / Location: Norrtullsgatan 11, Odenplan, Stockholm
BOX-Owner: Rickard Walén, Jenny Jacobsen, Númi Snaer Katrinarson
Open since: March, 2010



How did you come to CrossFit?

Back when working on a globo gym as a personal trainer I always tried to learn new things and experimented with a lot of different approaches. I am always eager to learn. A colleague told me to check out crossfit.com. At first glance I saw it as some sort of boot camp thing and didn’t give it much attention. But a few months later I checked back and started to dig deeper. I quickly found out that there was something special to it. I dived in and tried to learn as much as possible, as fast as possible, using myself and clients as guinea pigs.

Why did you open your own box?

Ever since I started working with training and fitness I had dreamt of running my own gym. After finding CrossFit, I thought that the CF-model for a box seemed realistic and fun. After seeking likeminded people over the internet for several months, I came in contact with a guy named Erik Eliasson who had just started the website and affiliate CrossFit Nordic. We hooked up immediately and started developing the company and searched eagerly for a location to set up the actual gym. In the meantime we held workshops, outdoor training and also worked as trainers on a regular gym and ran CF-classes. After two years we hooked up with three other guys (one being Mads Jacobsen). Soon thereafter the last in line of many places we had looked at was good enough to take a shot at. Three months of manual labor and we had our box.

Since then we have evolved a lot as trainers, as a gym and as a company. Former Co-Owners have found other adventures to set out on but all remain connected to Nordic and share the joy. I guess the same thing drove us all to choose this line of work – we like helping others with their training and health.

Why exactly should I join YOUR box? What makes it standout from others?

We have always and will always have a great focus on quality coaching before anything else. Our aim is first of all to teach and coach, not to push and hurry you through your training.
Always striving to improve technique does pay off.

We are happy to keep the number of participants per session low in order to keep the quality high and make sure that everyone gets attention.

How does your member structure look like? (Number of members, Male/Female, Young/Old, any competitive athletes?)

We have ca. 280 members (current upper limit) ranging from 15 to 60 years of age, at the extreme. Most are around 30 years old. The male/female ration lies around 60/40. We had the pleasure of amazing athletes representing us and either placing very high or winning many local competitions. We also have had some Games attending individual athletes. And also our team, placing 9th in 2013.

This year we are hoping on having several athletes at regional level and some on games level.

Do you have additional training possibilities (Yoga, Gymnastics etc.)?

Right now we are building dedicated platforms for weightlifting. We are planning on expanding our schedule with yoga and also adding gymnastic classes and let loose our former elite gymnast with her knowledge and coaching skills.

Do you consult your members in nutrition questions?

We do not yet have a systematic approach to nutritional screening or coaching for our members.

If I start as a beginner – how does my training in the first month look like?

At this moment our model of intro is a recommendation to attend as many technique sessions as possible during your first 4-6 weeks (we run technique sessions 3 times/week) and to limit your training sessions to 3-4 per week. The best tool we have to help new members get up to speed are the small group environment and the level of our coaching quality. We are setting up a new model for helping new members find their level and also to test and evolve the training, regardless of fitness level.

Do you organize any internal or open competitions?

We do host some box level competitions but have also held one of Europe’s biggest competitions 4 years in a row. The last version of this was called the Nordic Showdown.

Do you have links to other boxes?

We do link to other boxes but we go further than that. Our main website (crossfitnordic.se – which is being redone) serves as kind of a portal where one thing we do is to promote other boxes around Sweden (especially new ones) and their events.

Can I drop in if I am passing your city? Who do I have to contact?

If you want to drop by when passing through Stockholm you check out our booking schedule at brp2.netono.se/crossfit/mesh/showGroupActivities.action to find free slots under the column “lediga” and send an e-mail to gym@crossfitnordic.se. First visit from another box is always free. You are more than welcome!

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