Everlast Gyms, one of the UK’s top destinations for performance-led fitness, today announces a landmark partnership with Nike Strength, bringing together the brands’ joint visions to innovate and inspire athletes.
The partnership will roll out across 25 sites in the UK and Ireland – including existing gym locations and brand-new, flagship destinations such as the Everlast Gyms+ Manchester Trafford Palazzo opening in March 2026. This move will further strengthen Everlast Gyms’ portfolio of high-performance equipment and infrastructure to give members the tools they need to reach their potential.
Nike Strength Named Official Strength Partner
As Everlast Gyms’ official strength partner, Nike Strength will further elevate the gym’s signature ‘Hustle’ – bespoke high-intensity interval training class – programme and studios. Members will now have unlimited access to its premium, high performance ‘Nike Grind’ equipment in the ‘Hustle’ studio and across the Olympic Lifting Platform on the gym floor.
As an extension of Nike’s more than 50-year legacy, Nike Strength delivers innovation and inspiration through premium strength equipment engineered to the exact specification of championship athletes. Tried, tested and trusted by some of the world’s most respected athletes, including Vini Jr., Rúben Dias, Erling Haaland and Alexia Putellas, Nike Strength products are proudly manufactured using scrap or unused materials and end of life footwear whilst also featuring Nike’s heritage swoosh branding.
This partnership reaffirms Everlast Gyms’ commitment to setting a new benchmark for the UK’s gym and fitness industry, inspiring athletes of all levels to train with purpose, build resilience and elevate their fitness, using equipment engineered by the best, for the best.
Products to Expect from Nike Strength at Everlast Gyms
• Nike Grind Dumbbells – Made from at least 20% ‘Nike Grind’ rubber by volume, a byproduct of Nike’s footwear manufacturing process, and featuring the iconic swoosh branding.
• Nike Grind Bumper Plates – Each plate is crafted with at least 30% ‘Nike Grind’ rubber and features the iconic swoosh branding.
• Rubber Coated Kettlebell – Built with purpose, each kettlebell is made with at least 6% ‘Nike Grind’ by total volume and features the iconic swoosh branding.
• 1972 PowerBar – Featuring the iconic swoosh branding and designed for the serious powerlifter, the Nike 1972 Power Bar has been crafted for athletes who demand top-tier durability and performance.
Transforming the Training Environment
Beyond the equipment, the partnership will also see the transformation of the gym floor with updated signage and artwork to create a curated, motivational space for members to come together and celebrate their progress with one another.
Dan Summerson, Managing Director of Everlast Gyms, commented:
“Nike Strength joining the Everlast Gyms ecosystem marks a major step forward for both brands, reinforcing our shared commitment to empowering all athletes – from everyday gym-goers to the world’s elite. Nike Strength represents the pinnacle of performance equipment, and integrating its kit into our ‘Hustle’ studios and Olympic Lifting Platform will provide our members with the best possible tools to achieve their goals. As we look toward our Manchester opening this spring, this partnership cements our position as the go-to destination for high performance training.”
Manchester Trafford Palazzo Flagship Launch
The rollout of Nike Strength across Everlast Gyms will be a central feature of the highly anticipated Everlast Gyms+ Manchester Trafford Palazzo opening in March. The site will serve as the flagship showcase for the Nike Strength partnership, featuring a full-scale launch event that brings together athletes, influencers, and the local fitness community to experience a new and improved standard of strength training.
