CrossFit has just announced their new title sponsor: NOBULL.
The brand, which was funded in 2015, is now the ‘Official Footwear and Apparel Sponsor of CrossFit.’
“NOBULL is the premier shoe and apparel brand to emerge from the CrossFit ecosystem, which has inspired thousands of entrepreneurial ventures around the world,” said CrossFit CEO Eric Roza.
The partnership will extend at least three years and, as part of the deal, NOBULL has agreed to fund the largest CrossFit Games prize purse in history, CrossFit reported.
The exact details are yet to be released.
— Eric Roza (@RozaEric) March 1, 2021
“We are thrilled and humbled to announce a multi-year partnership as the title sponsor of the CrossFit Games® and as the Official Footwear and Apparel Brand of CrossFit®,” released NOBULL in their own statement.
“Since the beginning, this community has opened its doors to us, inspired us, and believed in us. We’ve experienced the highs and lows together, and we approach this next chapter with incredible energy and excitement.”
NOBULL sponsors the likes of Tia-Clair Toomey, Brooke Wells and Katrin Davidsdottir.
The previous title sponsorship was held by Reebok. Their 10-year sponsorship deal ran out in 2020, leaving the CrossFit community wondering if there would be a title sponsor at all moving forward.
“I am so excited that NOBULL is the title sponsor of the CrossFit Games,” said four-time Fittest Woman on Earth Tia-Clair Toomey-Orr. “Not only does it give me confidence that this is the beginning of something GREAT, but it also gives me reassurance that the sport I dedicated so much of my life to is going to provide more opportunities to the younger generation.”