EoS and HYROX have created a first-of-its-kind partnership that will bring race-ready training to 25 gyms across the United States. The deal between the two fitness giants was announced on August 26, and plans to make HYROX training more accessible.
The partnership is set to kick-start this fall, with EoS becoming the first gym chain offering in-house HYROX Training with official training zones and exclusive in-app HYROX content.
Speaking on the announcement, EoS Chief Marketing Officer, Shilpi Sullivan, stated:
“HYROX has ignited a global movement around strength, endurance and the drive to push beyond what you thought possible. We are incredibly proud to partner with HYROX to bring that energy to EoS members in a way that is bold, accessible, and built for every fitness level.
At EōS, when we commit to something, we go all in, and this partnership is no exception. Together, we’re delivering expert programming, immersive training experiences, and guidance from HYROX elite athletes to help members train smarter, build confidence, and gain a real edge on race day.”
What EoS Fitness Members Can Look Forward To
EoS’s fitness centers in Chandler, Ariz, and San Diego, California, will be the first parts of the rollout, before expansion nationwide. EoS will also become the title sponsor of the 2027 HYROX San Diego, while the EoS San Diego Sports Arena will also become a specialist HYROX Training Club.
EoS centers will accommodate members looking to prepare for race day, while selected facilities will feature Centr equipment, the official race equipment of HYROX. This includes sleds, SkiErgs, rowers, and wall balls.
Why Has HYROX Partnered With EoS?
“Will Power” members will also gain access to instructor-led HYROX classes, with HYROX programming and training plans. Simulation events will recreate race situations, giving members the best possible preparation. HYROX Chief Growth Officer, Douglas Gremmen, said this on the partnership:
“The growth of HYROX across the United States has been exponential, driven by a massive community of athletes looking for a clear, measurable goal to train for. By partnering with EōS Fitness, we are bringing official HYROX training environments, equipment, and digital programming to hundreds of thousands of gym-goers. This collaboration significantly expands our U.S. footprint and makes training for a HYROX race more accessible than ever before.”
