affiliate owner

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Know What Matters Most to Your Members? Your Business Depends on It

Following a survey with over 2,400 Box members, Mitchell Gold analyses what drives member loyalty and retention in CrossFit Boxes and micro gyms in the US.

COVID-19: How to Keep a Box Afloat, Even When Doors Are Closed

With Boxes around the world being forced to close their doors for at least a few weeks, this is what one Box in Berlin is doing to survive and keep its members engaged, active and happy.

Starting a Box Abroad – And the Unlikely Events that Followed

This is the fascinating story of Loris Ditta, the Italian CrossFit athlete who opened Vietnam’s first CrossFit Affiliate and now lives – and trains – in the Netherlands.
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