REVL, a leading Australian strength and conditioning franchise has entered the US market. Florida is to become the brand’s first stop on its US journey, with nationwide expansion the ultimate goal.
REVL currently operates in six markets, with over 50 studios across Australia, Malaysia, Vietnam, Taiwan, South Korea, and Singapore. The company launched in 2020 during the Covid-19 pandemic, with REVL’s customer base having grown to more than 12,000 since then.
What is REVL?
The franchise focuses on strength and conditioning and creates 13-week training blocks. Participants enjoy clear sets, reps, and targets that are designed to help track progress.
REVL also runs multiple fitness-based events, including Studio Games, REVL Pace, and REVL Underground. Meanwhile, the Race The Globe event attracted 1,000 athletes in Singapore earlier in 2026. The goal for the next event is 700 participants in Brisbane later this month.
REVL’s ultimate goal is to reach 100 studios in 10 countries, which would help them reach 20,000+ members by 2028. Some venues in Australia have surpassed 350 members, with co-founder Ben Woolford saying:
“We see REVL not just as a franchise but as a platform for ambitious operators. Whether you’re launching your first studio or converting an existing brand, our goal is to give you the tools, data and community to build a long-term, profitable business in a sector that is still highly fragmented. We’ve never been more certain that the right time to bring this into the US is now.”
What US-Based Athletes Can Expect From REVL
First-time owners and existing businesses are being targeted as it becomes the latest international brand to enter the US boutique fitness market. REVL is about more than just territory sales, with developer agreements, programming systems, marketing infrastructure, and a franchisor team helping to maximize studio profitability.
REVL studios are well-known for their minimalist aesthetic, as well as group sessions, unique training model and in-house events. Progressive overload is built into each training cycle, with the community feeling helping to drive results unlike many other boutique fitness brands.
REVL opened its first studio in Taiwan in August this year as the brand continued a push into the Asia-Pacific region.
