Peloton, best-known for its stationary exercise bikes, has made a major play in the running market by introducing three new treadmills. Led by CEO Peter Stern, the company has also unveiled a series of AI-powered running features.
In an attempt to be known for something else other than bikes, Peloton’s latest products include a foldable treadmill and form tracking. The Peloton Tread Flex is the standout item in the range, and at $2,195 is the most affordable treadmill from the brand to date.
What’s New With Peloton Treadmills?
The treadmill was designed for athletes with limited living space in mind, as well as entry-level consumers. The Peloton Tread Vision and Tread+ Vision have also been upgraded, with both now offering a movement-tracking camera. This gives runners greater insights into their style and form.
Runners purchasing the Tread+ Vision will also be able to take advantage of the low-impact slatbelt, as well as Sled Mode. The latter mimics a sled push up to 300lbs. This will be welcome news to hybrid athletes, with Peloton recently announcing a partnership with HYROX.
There have also been improvements to Peloton’s IQ system. It now offers dynamic coaching like run analysis, pace targets, heart rate zone workouts, and ReRuns. The latest designs from Peloton are as a result of an increase in popularity of run clubs and organized races.
Speaking at the press briefing for the new products, Peloton CEO Stern said:
“We’re going all-in on tread, running, walking and hiking. Having a product at that price point unlocks all sorts of opportunities for us. We’re making a big move beyond the bike.”
What Does The Future Hold For Peloton?
Peloton will remain focused on cycling, but the Flex treadmill is significantly more affordable than the current beginners model, which is priced at $3,295.
Peloton currently offers 80,000+ classes across running, strength, yoga, and cycling. However, many still regard it as an at-home bike brand. CEO Stern has worked hard since his appointment two years ago to develop innovation and branch out into new verticals.
The fitness and wellbeing brand partnered with Spotify earlier in the year, while the association with HYROX has helped offer a greater number of classes. Stern is certainly not against using AI, although the plan is to stick with human instructors.
“When everyone is zigging toward undermining the role of humans in this world, we are zagging,” Stern said.
