Centr, the official equipment provider of HYROX, will introduce a new limited edition collection at the upcoming Phoenix Major, revealed for the first time during the Elite 15 races on Thursday, January 29th.
The Centr x HYROX Limited Edition PHX_26 Official Competition Products will debut live on the race floor and will open to the community via a limited pre-sale window after the men’s elite race, giving fans a rare opportunity to secure a brand-new version of the coveted pieces of competition-grade equipment that they have seen their favorite elite athletes use when competing. Fans can sign up January 21st-29th to gain priority access to the pre-sale on January 30th.
The collection marks Centr’s deeper role within the HYROX ecosystem and is designed as a set of cultural artefacts celebrating a key moment in time for the sport. The sleek white-and-black colourway honours the Elite 15 athletes competing at the Phoenix Major, and to further commemorate the moment, each item will be accompanied by a PHX_26 mini poster, individually numbered to mark its place in the limited-edition release.
The poster has been designed by local Phoenix-based artist Lucinda Hinojos, who has previously worked with the likes of the NFL, Arizona Cardinals, WNBA, and more, and is a meaningful collector’s item for the dedicated HYROX fan.
For Centr, the collection reflects an intentional approach to supporting HYROX, its athletes, and its community. Bringing together what the sport’s top athletes use in competition with what the wider community can access beyond it, Centr is creating a new connection between elite performance and participation. The focus remains on elevating the Elite 15, respecting the seriousness of competition, and ensuring all equipment is developed with true competitive intent, while elevating how to connect fans to the sport.
Centr CEO Andrew Sugerman commented on the launch: “Sport is more than something you just watch, it’s an experience that extends beyond the competition itself. The theatre of sport extends beyond the race floor into training and preparation, something which we get unique access to in HYROX. The equipment these star athletes use both in training and competition matters; it’s what allows for a true expression of their fitness and, in turn, the quality of the racing. That’s why we wanted to create something for the community that allows them to be a part of the Elite races, connecting to their favourite HYROX athletes from across the world”.
Co-founder and CEO of HYROX, Christian Toetzke, said: “The Elite 15 represent the highest standard of HYROX racing, and our global partnership with Centr equips these athletes with the tools to train and perform. This initiative celebrates those elite athletes and the environments in which they compete, while giving the wider community a closer connection to elite performance. It’s a meaningful step forward in how we build engagement around HYROX without compromising what makes the competition special, and Centr deeply understands this mission.”
Sign Up for the Centr x HYROX Limited Edition Official Competition Equipment will be available from January 21-29 with pre-sale going live on January 30 between 9-11 AM PST. If limited edition equipment is still available, it will go on-sale to the general public from 12 PM PST on January 30th.
