HYROX has announced a partnership with Sweatpals, with the social fitness platform to become HYROX’s North America title sponsor. The two brands have joined forces in an attempt to connect athletes with training clubs.
Sweatpals brings people together through movement, and its partnership with HYROX will further help athletes from race day and beyond. It’s hoped that it will become easier for affiliate gyms to reach athletes, build communities, and grow training events, open sessions, and simulations.
Athletes can learn about and book events through the HYROX Training Finder, creating a fitness ecosystem that includes everyday training and race days.
How Sweatpals Will Benefit HYROX Athletes
Sweatpants also becomes the official event platform of HYROX365, as well as the official title partner of HYROX Miami. HYROX races now span 30 countries and the fitness race has a network of over 20,000 affiliate gyms. Sweatpals helps capture moments before and after races, including exercise classes, group messages, and friendships.
Events will be advertised and managed by Sweatpals, ensuring extended visibility for the fitness network. Bookings, day passes, and memberships will also be managed by Sweatpals. Sweatpals HYROX Miami Beach 2027 will be the first marquee event following the partnership, with The Magic City already home to multiple Sweatpals communities.
What Have Sweatpals & HYROX Said About the Partnership
Sweatpals CEO and co-founder Salar Shahini said this on the announcement:
“For Sweatpals and HYROX, community doesn’t stop at the finish line. HYROX has built something genuinely rare – a global network of people who don’t just work out, they show up for each other. That’s exactly who Sweatpals was built for. As Title Sponsor, we get to bring that energy to life in person across North America. And by building directly into HYROX365, we’re proud to give the HYROX community a home between races, as well as through their gyms, trainers, and social Clubs.”
HYROX CEO and co-founder Christain Toetzke has also had his say, stating:
“At HYROX, we’ve created a sport that gives athletes a clear goal to train towards. Through our partnership with Sweatpals, HYROX affiliate gyms can create, promote, and manage local training events, simulations, and open gym sessions through an integration with the HYROX Training Finder. Together we’re giving thousands of gyms the tools to attract participants, generate revenue, and host events year-round.”
