XENOM, the Decathlon of Fitness™, has just announced its first set of competition dates. The brand new phenomenon will kick off on June 27–28, 2026 at Ford Center at The Star, Dallas Cowboys HQ, closely followed by their second competition in London, held in late August, 2026.
What is XENOM?
XENOM is a stadium scale, two day competition built around a fixed 10 event format that standardizes and scores total human performance. Using a cumulative Elite Performance Index system (inspired by decathlon scoring), it establishes a repeatable global benchmark for competitive fitness.
XENOM has also entered into a license as a CrossFit® Partner Event Series.
Created for CrossFit and functional fitness athletes training year round in affiliates, gyms and boxes worldwide, XENOM provides a consistent standard to measure progression, with the unmatched experience of competing on iconic stages around the world. .
In a landscape where formats and scoring systems often change year to year, XENOM gives athletes and the CrossFit community a rare opportunity to test themselves on iconic stages and measure their performance against the best in the world under one global standard.
“We see an incredible opportunity to build a global competition which reenergizes and meets the huge unmet demand from people training in boxes, garages, and gyms around the world, for a complete standardized test including traditional endurance, gymnastics, weightlifting and combined metabolic conditioning,” said Keith Barlow, Founder and CEO of XENOM. “We will allow our competitors to compete on the world’s biggest stages and demonstrate the incredible physical capacity they have built in the gyms for their friends, family and peers to see. XENOM will be the defining cultural platform for high performance and the pursuit of elite fitness”
Xenom Events
Across two days, 2,000 athletes will compete in 10 fixed events designed to measure every facet of performance, from maximal strength to gymnastics proficiency and aerobic capacity.
Athletes can compete in two categories – Individual or Same Sex Pairs – across three divisions:
- Elite – Advanced loading and technical standards designed for the best athletes in the sport
- RX – Prescribed competition standards for experienced CrossFit® athletes
- Compete – Scaled loading and complexity within the full test format, providing an accessible entry point
What Makes Xenom Different?
CrossFit® has transformed global training culture. Millions now train across strength, endurance, and high-skill disciplines. Yet competitive formats in the space often vary year on year, with changing workouts, race style structures, varying scoring systems, and limited access to elite level arenas and experiences.
XENOM was created to fix this gap and provide the first standardized, complete test of fitness for athletes, hosted in the world’s best venues. XENOM’s fixed 10 event format provides a comparable, measurable, and repeatable global benchmark that athletes can train toward year after year.
By standardizing format, scoring, and environment, XENOM establishes a consistent global reference point for competitive fitness, something that has not previously existed at scale.
Competition Details and Season Structure
Season 001 will feature 11 competitions across the US and Europe, with an expansion roadmap to 60 global competitions.
Three of the ten events of the competition have been announced, with seven additional events to be revealed in the coming weeks, including the global unveiling of a brand new piece of competition-grade equipment from Rogue Fitness.
001 > Dallas, USA | Ford Center at The Star in Frisco – Saturday June 27th & Sunday June 28th, 2026
Taking place at Ford Center at The Star in Frisco, Texas, the inaugural XENOM event will transform the world headquarters and training facilities of one of the most iconic sports franchises in the world, the Dallas Cowboys, into a purpose built fitness arena. Competition floors will be constructed to accommodate large scale heats, with integrated athlete camps, recovery zones and partner activations designed to deliver a professional, stadium level experience.
To mark the opening of Season 001, XENOM will release 250 free competition spots via a 14-day ballot.
- Ballot Entry Opens on Friday, February 27th to Friday March 13th
- 250 spots available across the three divisions
- Applications open for 14 days
- Apply at: www.xenom.global
- Successful applicants will be notified by Monday, March 16th, and will need to accept their spot within 48 hours.
- From Monday March 16th, tickets go live:
- $500 Individual Early Bird Pricing
- $450 Per Person Pairs
- $25 Spectator
002 > London, UK | Saturday August 29th & Sunday August 30th, 2026
- Further information and ticket pricing will be announced soon
003 > Miami, USA | Dates to be announced soon
004 > Paris, France | Dates to be announced soon
The Founder of Xenom
XENOM has been founded by Keith Barlow, a long-standing member of the global CrossFit® community. For over a decade, Barlow has trained, competed, earned his CrossFit® Level 2 certification, and worked closely with brands and athletes around the world.
As co-owner of Fittest, an agency born from within the CrossFit® ecosystem, he has helped shape the narratives of leading brands within the industry, giving him a deep understanding of the culture and evolution of the sport. His experience within the competitive landscape directly informed the creation of XENOM, built from inside the community for the community.
INVESTORS
XENOM has secured investment from WndrCo, the investment firm led by media executive Jeffrey Katzenberg, co-founder of DreamWorks and former Chairman of Walt Disney Studios, and technology entrepreneur Sujay Jaswa, Business Founder and former CFO of Dropbox. WndrCo focuses on long-term brand building at the intersection of entertainment, media, technology, and consumer behaviour, and brings global scale expertise to the XENOM platform.
“There are very few global household name brands left to build,” said Sujay Jaswa, Managing Partner at WndrCo. “Fitness has become a sport category with true mainstream reach, and we believe XENOM will be the benchmark for elite fitness. We are excited to bring our network and operating experience to scale the series to the world’s best athletes in every geography.”
Foundational Partner
As a foundational partner, Rogue Fitness will serve as XENOM’s official equipment supplier. Rogue has been a cornerstone of elite competition for over two decades, powering many of the world’s most recognised fitness events and training facilities. Rogue’s involvement reinforces XENOM’s commitment to providing a world-class, professional experience for athletes using equipment engineered to the highest standards.
“Rogue has always existed to serve athletes and the broader training community,” said Caity Henniger, Chief Sales Officer of Rogue Fitness. “Being involved from the beginning excites us. Our equipment and operational experience will help XENOM deliver a professional competition experience that athletes can trust, down to every detail. We believe in creating products that last, built on uncompromising standards, quality and a respect for the community that supports them. XENOM’s values align with how we approach the world, and we’re proud to help lay the foundation from day one.”
