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Best Wearable Tech Companies for Functional Fitness

Learn more about whether or not wearable tech is right for you.

Welcome to our list of the best wearable tech companies for functional fitness.

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Best Wearable Tech Companies for Functional Fitness

The idea is to give you an honest overview of the wearable tech companies and their products. You can then make the best decisions based on your personal needs, opinions, budget and goals.

Learn more about the best wearable tech companies for functional fitness.


WHOOP monitors your sleep, recovery, and daily effort every day. This provides you with actionable insights and helpful ways to optimise your performance.

Where are Whoop based?

Whoop are based in Boston, MA. Their office overlooks Fenway Park.

What Wearable Tech do Whoop make Functional Fitness?

  • Wrist bands
  • Clothing with built in pods for the sensors

Who are Whoop?

Whoop are interested in helping people achieve their potential.

Delve deeper into their story.

“I grew up loving sports and exercise. Many of my childhood heroes were athletes. I was recruited to Harvard and became Captain of the Men’s Varsity Squash Team.

As a D1 athlete, I was amazed by how little I knew about my body. I would train for 3 hours a day with my teammates without knowing what gains I made, I was surrounded by athletes, myself included, who overtrained, misinterpreted fitness peaks, underestimated recovery and sleep, and got injured. Being prepared for game day often seemed… random.

I became inspired by a simple idea: Humans, especially athletes, could optimize their daily performance. Optimizing performance was not a random sequence of events and decisions, but rather a systematic approach to understanding your body.

We believe that the data we’re collecting on athletes is unprecedented, both in its sophistication and scale.

No physiological studies have ever occurred on this magnitude. WHOOP benefits from the fact that athletes also have tangible performance data (wins/losses, batting average, time trials, etc) across sports. We want to share this data.

brooke wells wears wearable tech during crossfit workoutSource: Photo courtesy of CrossFit Inc.

The unbelievable correlations between physiology and performance; the approach to health monitoring and the different ways to interpret or action your body’s feedback.

Beyond building a product that people love, we hope to advance human knowledge with our discoveries.”


Fitbit, formerly Healthy Metrics Research, are a digital healthcare company, owned by Google since 2021.

Where are Fitbit Based?

San Francisco, California

What wearable Tech do Fitbit make for Functional Fitness?

  • Smart watches
  • Fitness trackers

Who are Fitbit?

With Fitbit’s products and software, athletes have the ability to track their food, activities, and weight.

With this data, users can set daily, weekly and long-term goals for themselves for steps, calories and distance walked.

The company was founded in early 2007 by Eric Friedman and James Park.

Fitbit initially addressed the TechCrunch 50 conference on 9 September 2008 with a goal to get 50 pre-orders.

On that day they took 2,000 pre-orders.

Fitbit launched its tracker at the end of 2009. They shipped around 5,000 units with a further 20,000 orders on the books.


Oura are a Scandinavian company known for their elegant smart ring. This is used to track sleep and physical activities.

Where are Oura based?

Oura are based in Oulu, Finland.

What Wearable Tech do Oura make for Functional Fitness?

  • Smart rings

Who are Oura?

Ōura Health Ltd. is a Finnish health technology company founded in 2013 by Markku Koskela, Petteri Lahtela, Kari Kivelä.

Oura believes that “we are living in a world where healthcare is sick care. People are feeling worse, not better.”

They built on sleep and recovery as the foundation for good health.

“At Oura, we know that you are the source of your truth. Health starts from understanding you. And great health starts with good sleep.

So, we started a movement. Everyone is seeking a better quality of life. We are here to inspire people to be more aware of their mind and body, to take action, and feel fully alive.

Ultimately, we want everyone to realize health as a daily practice. We are creating a future where people have the understanding and tools to practice their health through continuous access to accurate information and personalized guidance wrapped around their finger.

That’s why we exist to empower every person to own their inner potential. Our promise is that we will always meet every person, where they are—as they are—to help guide them on their journey to discovering what’s within.

A better well-being for a life well lived.”


Polar are known for developing the world’s first wireless heart rate monitor. The company was founded in 1977 and continues to supply high quality wearable tech for athletes in many different disciplines.

Where are Polar Based?

Polar are based in Kempele, Finland.

What wearable Tech do Polar make for Functional Fitness?

  • Heart rate monitors
  • Fitness trackers
  • GPS sport watches

Who are Polar?

Polar have a long and deep history in the field of wearable tech.

“Listening to your body is one thing, understanding what it is telling you is an altogether different story. Polar helps you get under the skin of your training.

We put it down to a combination of expertise in sports, physiology and electronics, coupled with a deep understanding of customer needs. It’s no surprise then that we’ve been leading the way in technological innovations and heart rate monitors since 1977.

And we cater for all levels of fitness by offering a comprehensive product range, along with essential support and advice. Everything from improving an athlete’s sports performance to helping people enjoy a healthier lifestyle, and aiding rehabilitation and weight management.

This desire to be the best is made possible by ambitious and highly talented professionals who still believe as passionately in what we do today, as we did over 30 years ago.”

Polar has expanded significantly and now “employs 1200 people worldwide, has 26 subsidiaries globally and manages a distribution network supplying over 35,000 retail outlets in more than 80 countries.”


Garmin bring GPS navigation and wearable technology to the automotive, aviation, marine, outdoor and fitness markets.

The company was founded in 1989 by Min Kao and Gary Burrell in Lenexa, Kansas, United States.

Where are Garmin Based?

Garmin are based in Olathe, Kansas.

What Wearable Tech do Garmin make for Functional Fitness?

  • Smart watches
  • Fitness trackers

Who are Garmin?

Garmin are a US founded company which has been incorporated since 2010 in Schaffhausen, Switzerland.

They “make products that are engineered on the inside for life on the outside. We do this so our customers can make the most of the time they spend pursuing their passions.”

They have “more than 18,000 associates in 34 countries around the world” and “think every day is an opportunity to innovate and a chance to beat yesterday.”

Best Wearable Tech Companies for Functional Fitness – Learn More

If you found this article on the best wearable tech companies for functional fitness useful then check out wearable tech for CrossFit.

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