Eric Roza is to step in as the new owner and CEO of CrossFit Inc, the company announced yesterday.
— Dave Castro (@thedavecastro) June 24, 2020
Roza will take ownership of CrossFit at the end of July and said he has “experienced CrossFit’s transformative power and the shared bond it creates between people of different races, genders, ages, ethnicities, incomes, educations and physical abilities.”
He also said: “I am committed to listening, I am committed to learning, and I am committed to leading positive change. Most of all, I am committed to CrossFit and to you, as a member of our community.”
WHO IS ERIC ROZA?
Eric Roza is the owner and advisor at CrossFit Sanitas in Boulder, Colorado. According to his profile, he discovered CrossFit in 2008 and his Box has been an affiliate since 2013.
After opening his first affiliate he went on to open an onsite box at Datalogix in 2014 and then opened two more at Oracle in 2016.
The 52-year-old is a former Oracle executive and is now working for US venture capitalists General Catalyst.
“Eric knows what it’s like to run a box through tough times. He has faced the same issues with payroll and rent during COVID-19, and he knows what it’s like to deal with difficult issues in the press. He also knows how to build great, inclusive workplaces, with Datalogix making Outside Magazine’s list of best places to work,” Dave Castro wrote as an introduction.
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Dear CrossFit community, Since I discovered CrossFit 10 years ago, it has changed my life, and I am deeply honored to have the opportunity to lead CrossFit through its next chapter as CEO and owner, following the closing next month. As a box owner and athlete, I’ve experienced CrossFit’s transformative power and the shared bond it creates between people of different races, genders, ages, ethnicities, incomes, educations and physical abilities. That magic, created by our affiliate owners, coaches, and athletes in 158 countries around the world, is real. And I believe it makes the world a better place. In the past weeks, divisive statements and allegations have left many members of our community struggling to reconcile our transformative experiences in the local box with what we’ve been reading online. My view is simple: Racism and sexism are abhorrent and will not be tolerated in CrossFit. We open our arms to everyone, and I will be working hard to rebuild bridges with those whose trust we have lost. I come to you with deep humility and the realization that we have hard work to do. I am committed to listening, I am committed to learning, and I am committed to leading positive change. Most of all, I am committed to CrossFit and to you, as a member of our community. If you are committed to the future of CrossFit and have ideas, I want to hear from you. And if you loved CrossFit, and we lost you along the way, I want to regain your trust and partnership. Please reach out to me at firstname.lastname@example.org. Eric Roza #committedtocrossfit
ERIC ROZA AND CROSSFIT
These are Eric’s benchmarks, as cited on his games.crossfit.com profile:
During an introductory call yesterday, he revealed he achieved his 2:40 Fran time two years ago, at the age of 50.
ERIC ROZA INTRODUCTORY TALK
The terms of the deal have not been disclosed.