Greg has 10+ years shaping content strategy, revenue growth, and audience expansion at Hearst & Bauer Media. He’s built award-winning original content, led commercial and editorial innovation, and driven success for top health and fitness brands.

Jo Taylor is Executive Director at BOXROX. Having spent more than 10 years focusing on producing content that builds and engages audiences, his interest in physical fitness and mental health led him to investing in BOXROX.

Robbie holds two world swimming records – one for finishing a 145km river in 9 days – and CrossFit is a huge part of his fitness program. Robbie enjoys uniting his passions for literature and CrossFit at BOXROX.

Charlotte Lockett, Social Media Manager for BOXROX, combines her expertise in fitness coaching and digital marketing. A former women’s coach, she has trained hundreds in functional fitness, women’s health, and nutrition. Passionate about the industry, she drives BOXROX’s online growth and community engagement.

Danny is a former gym owner and qualified Personal Trainer with a deep understanding of training culture and athlete performance. As videographer and director for BOXROX, he delivers premium fitness content across Europe and the US, helping brands and athletes translate performance into compelling visual storytelling.

Nahor Garcia is a London-based physiotherapist with over a decade of experience treating musculoskeletal and sports injuries including high performance athletes in HYROX and CrossFit. Originally from Barcelona, he holds degrees in Physiotherapy (DSc) and Sports Physiotherapy (MSc), and has worked with top medical teams across Spain and the UK. Nahor brings a holistic, 360-degree approach to patient care and specialises in helping athletes of all levels recover and perform at their best.

Niyi is an award-winning Personal Trainer at Gymbox Victoria with over 10 years of experience and countless client transformations. His work focuses on helping busy professionals achieve their best physique without sacrificing their career or lifestyle. Featured in The Guardian for his unique fitness journey, Niyi transformed his body while leading change within the prison service—work that culminated in receiving awards presented by HRH The Princess Royal at Buckingham Palace. He now teaches others to do the same, using fitness as a tool to help leaders excel in their careers and businesses while strengthening their health, discipline, and long-term habits.

Sophia Parvizi Wayne is a self proclaimed wellness anarchist. She is health-tech founder, elite 15 athlete, mental health advocate and does not shy away from having fun. With a background in elite running, for the past decade sophia has been building companies to improve people's lives. She is a Forbes 30 under 30 for Science and Technology, broke the open world record in Vienna last year and is currently building out a members club in London.