No more rumours. Now it is official. Dave Castro is returning to CrossFit and will be working closely with interim CEO Alison Andreozzi to strengthen the company’s commitment to its affiliates, coaches and the methodology.
”I am humbled and honoured, appreciate the opportunity, and I’m excited,” Dave Castro said during a company meeting yesterday.
Until the beginning of the year, Castro was the general manager of Sport for CrossFit Inc. and was responsible for creating and expanding what we know as the CrossFit Games. He was fired in the first week of January from his post, but now, 5 months later, he is officially back.
“Dave Castro will be returning to CrossFit as a key advisor focused on our affiliates and coaches, and exploring new areas for innovation across the business,” interim CEO Alison Andreozzi said. “Dave’s deep passion and commitment to CrossFit and to what makes us unique will be key to our future growth and momentum. We’re excited for his return and for the collaboration going forward.”
Stepping Away from the CrossFit Games
Until the beginning of this year, Dave Castro was synonymous with the CrossFit Open and the workouts we programmed to discover the next Fittest on Earth. Although he is back, he won’t be taking part in that department.
“The affiliates and the Seminar team are significant parts of who I am and what matters to me,” Castro said, adding that he wants to “give a little more” and “take CrossFit to the next level.”
As an advisor to interim CEO Alison Andreozzi, Dave Castro has been visiting gyms around the U.S., meeting with owners, coaches and listening to their thoughts on what they want next.
Official Announcement of Dave Castro’s Return
Dave Castro is returning to CrossFit HQ to serve in an advisory role to CrossFit interim CEO Alison Andreozzi as she works on strengthening CrossFit’s commitment to its affiliates, coaches, and the methodology.
“I am humbled and honored, appreciate the opportunity, and I’m excited,” Castro said during a company all-hands meeting on Thursday, June 9.
“I started working with CrossFit 20 years ago with Greg and Nicole, and we were very focused on training at the beginning, traveling to affiliates, teaching seminars,” Castro said of the years before his focus shifted toward the CrossFit Games.
From 2008 to 2020 — before launching and growing the Games from a small event on his family ranch into the gold-standard event and spectacle it has become — Castro worked side-by-side with CrossFit Founder Greg Glassman and Nicole Carroll to build a world-class cadre of coaches whose expertise makes them peerless in the field of fitness.
And while he enjoyed creating and growing the Games for the last 15 years, Castro admitted he felt something was missing for him.
“The affiliates and the Seminar team are significant parts of who I am and what matters to me,” Castro said, adding he wants “to give a little more.”
That passion and commitment are what’s behind Castro’s return.
“Dave embodies so much of who we are at CrossFit,” Andreozzi said, noting many key areas of the business “came from ideas Dave had.”
In his new role, Castro said he wants to help “take CrossFit to the next level.” The key to this, Castro said, is strengthening CrossFit’s core: the affiliates.
To that end, over the last several months, he has been visiting gyms around the U.S., meeting with owners and coaches, and listening to their thoughts on “where they’re going and what they’re feeling,” Castro explained.
CrossFit GM of GYM Gary Gaines said, “I couldn’t be more excited to have Dave back in this capacity. His commitment to CrossFit and more importantly, our affiliates, is undeniable. Leveraging his experience and creativity will help us support our affiliate owners and continue to build on what is already the strongest community in the world.”
Gaines and Castro will hold an Affiliate Town Hall next week to connect with affiliate owners and answer questions. Stay tuned for additional information.
- Dave Castro: Courtesy of CrossFit Inc.